How I Stopped Being the Bottleneck in My Own Sales Process

By Rhea Kapoor1 min read

founder-led-salesdelegation

For two years, every enterprise deal needed me on the call. Here is what it took to change that.

Where It Started

Every enterprise deal at Fluxwave routed through me. It felt like diligence. It was actually a bottleneck.

A deal stalled for three weeks because I was traveling. That was the moment I admitted the process only existed in my head.

We documented the exact discovery and objection-handling structure I used, then trained the first AE against it.

Revenue did not slow down when I stepped back — it was the first sign the business could actually scale.

Commercial Discovery Assessment

Find out where your growth system stands today — and what to build next.

Profitable on paper, exhausted in reality — why I nearly walked away, and what I fixed instead.

burnoutcommercial-architecture

Devraj Menon1 min read